PROJECT DETAILS

Client: UTOWN

Utown is actually a sub-brand created for Lakeland Brewhouse, aimed at a younger, craft beer market and inspired by the town in which the brewery is based, Ulverston and its infamous skate scene back in 90s and 00s.

Individual illustrations were created for each beer and applied as a full wrap on the can labels. The logo and branding as a whole are primed for promotional merchandise… KICK - PUSH.

Disciplines:
Logo design
Branding
Illustrations
Bottle label design
Can label design
Cask & Keg badge design
Promotional print design

Utown Skate Merchandise Promotional Print brochure design for Beer Brewery Branding

UTOWN Skate Merchandise design

Based on the town in which the brewery is based and its infamous skate scene back in 90s and 00s Four beers have been developed by head brewer Jon Kyme and the team.

Utown beers inspired by
Ulverston skate scene